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Spotlight: May 19, 2026
Published about 2 months ago • 3 min read
The Weekly Dispatch
Top interviews from this week
Michael Bernzweig, Founder, Software Oasis
Reader
📍 Weekly Exclusive Interviews
This edition explores how AI, branding, and research are reshaping consulting in 2026. Mark Andrews shows that AI adoption is not just a technology issue but a behavioral one, requiring teams to rethink how work gets done so that manual effort drops and productivity rises.
Jed Morley’s branding data adds another layer, with more than 73% of firms reporting stronger results from consistent messaging.
Eric Garrison rounds it out with research showing that 85% of CEOs now rely on custom KPI dashboards, making data clarity a strategic necessity rather than a reporting exercise.
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Mark Andrews, a renowned expert in AI adoption, shares key insights into how businesses are integrating AI into their operations. His data, collected through engagements with top-tier clients, reveals significant trends in AI usage and its impact on productivity.
“AI adoption starts with a behavioral change from traditional work methods to new possibilities.” — Mark Andrews, Expert, AI Prophets
Mark emphasizes the necessity of a cultural shift towards AI literacy. This shift involves understanding AI's role in reducing manual tasks, thus improving overall productivity.
In 2026, B2B Branding Consulting statistics highlight how firms are leveraging brand consistency to achieve growth. Jed Morley, an expert with Backstory Branding, shares insights drawn from his extensive experience with leading SaaS companies.
“AI is like a lot of things in life. You get out of it, what you put into it.” — Jed Morley, Expert, Backstory Branding
The data collected by Jed Morley emphasizes the importance of consistency in brand messaging. With over 73% of firms reporting improved results, it is clear that unified messaging plays a pivotal role in successful brand strategies.
In the ever-evolving world of B2B consulting, statistics for 2026 highlight significant trends reshaping the industry. Eric Garrison's expertise in SaaS and digital strategy provides a unique perspective on these developments.
“AI solutions are essential for moving the financial needle in businesses.” — Eric Garrison, Expert, WTE Solutions
Eric Garrison's data reveals that a significant number of CEOs are currently navigating the challenges of fragmented data systems. As of 2026, consulting statistics show that 85% of CEOs rely on custom KPI dashboards.
Across AI adoption, brand consistency, and executive reporting, the same theme emerges: clarity drives performance. Firms that change behavior, unify messaging, and organize decision data well are better positioned to turn consulting insight into measurable business impact.
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The next edition lands Tuesday, with a deeper look at how firms can connect AI adoption, brand discipline, and KPI visibility into one operating model.
P.S. Reply with the area that feels weakest today—AI behavior change, brand consistency, or KPI clarity—and that topic can move higher on the list for a future issue.
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
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Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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